Digital
strategy
A strategy and roadmap that's focused on achieving business goals, has clearly defined success measures, and is grounded in data-driven decisions.
DIGITAL PRODUCT STRATEGY & EXECUTION
Stop solving the wrong problems.
Most organizations know they have a problem. What's harder to see is whether they're solving the right one.
HOW I WORK
Closing the gap between strategy and results.
I believe the biggest reason initiatives fail isn't technology, it's solving the wrong problem, misalignment between cross-functional teams, and not having the resources in place to sustain what was built. Fixing one without the others rarely works. I deliver results by making sure these three steps are addressed.
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Identify the real problem
I help cross-functional teams focus on the results they're trying to achieve and help them diagnose the real problem before resources are committed to the wrong one.
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Align the organization
I work hard to get everyone involved to feel like they're speaking the same language, and I keep them aligned through execution.
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Develop the teams needed
I develop the people who can both execute on initiatives and sustain what was built. A strategy only holds if the teams are in place to carry it forward.
ABOUT
Solving hard problems leads to results.
In my 25+ years' product leadership experience across Financial Services, Healthcare, and Retail, I've achieved impressive business results by understanding what problems need to be solved, gaining organizational alignment, and growing the skills of my teams.
I don't give up on people or problems. I've been told this creates confidence that hard things are solvable, and that they can be worked through with a positive outlook.
$1.7B
in revenue through 9.1M digital transactions on the OptumRx platforms I led, up 23% year over year.
1.2M
customers converted to new digital banking at TCF. That same year, my team of 25 shipped 42 deployments and drove 240% growth in digital banking logins.
140%
year-over-year growth in digital account openings at MidWestOne, with fraud reduced to near zero, after discovery showed the platform already selected wouldn't meet customer or business needs.
$45M
in revenue in nine weeks from the Target Kids' Wish List app, which I co-invented and hold a US patent for.
SERVICES
Where I can help.
Digital
Digital
transformation
A plan to modernize platforms, channels, and ways of working, from vendor selection and the Board-level business case through implementation.
Workflow
mapping
Work with cross-functional teams to map how work and data flow from user interaction across back-office teams and systems to identify friction that's holding back results.
Workflow
optimization
Review end-to-end workflows to identify recommendations for automation and AI agents where they make sense.
AI
strategy
Recommend where AI may fit within your organization and which type of AI works best in each situation, so investments go where they'll deliver results.
Digital & device
identity solutions
Recommendations on digital identity, KYC, and device identity solutions that reduce fraud without adding friction for customers.
Product team
leadership
Leading product, UX, and technology teams through strategy, delivery, and launch, using Agile practices and clear KPIs to drive priorities.
Vendor
selection
Lead teams through defining requirements, vendor selection, building the business case, and negotiations.
WHAT COLLEAGUES SAY
In their words.
When peers and leaders were asked about my strengths, the same themes came up without coordination.
- "Sees around the corner"
- "Great at strategy but can also execute"
- "Influences people to get work done"
- "Follows through"
"If you want to get it done, get it done right, and get it done fast, hire her."
"Heather has a unique gift of relationship building, which coupled with her ability to manage stakeholders (from ICs to C-Suite) makes her a dynamic and trusted leader. Her business acumen creates a strong executive presence with confidence that fosters trust and alignment."
"I don't see you giving up on anyone or any problem to be solved. This unique quality creates a sense of confidence that this mountain can be climbed, and that it can be done with a spark of joy."
"Her knowledge can easily help others understand what they need to know to give good input or assistance in a decision. This was beneficial to me many times in working through vendor analysis and implementing solutions."
"What makes Heather special is her follow-through. She is an active listener and follows through on her commitments and obligations consistently and thoroughly."
CONTACT
Let's talk about the results you're trying to achieve.
Whether you're about to commit resources to a new initiative or you recently launched a solution and the results aren't following, I'm interested to hear what you're working on.